Club and Shrewsbury Town Women strengthen ties with Croud

We’re delighted to confirm that Croud has renewed its sponsorship with Shrewsbury Town Football Club and Shrewsbury Town Women FC, strengthening a partnership that continues to grow year after year.

The agreement sees Croud remain as the naming sponsor of the Croud Meadow for the next two seasons.

In addition, Croud has expanded its support by becoming the official shirt and social media sponsor of Shrewsbury Town Women for the next three seasons - a major boost for the women’s game in Shropshire.

Croud is one of Shrewsbury’s largest independent employers, with a significant team based locally.

Their commitment to the club and the wider community runs far deeper than branding - it’s about shared values.

Together, we are dedicated to bringing people together, developing local talent, and championing equality and inclusion through sport.

Ben Knight, Croud co-founder, commented:

“At Croud, our partnership with Shrewsbury Town is about more than football; it’s about deepening our roots in the place we proudly call home.

"With our Shrewsbury office at the heart of our business, supporting the club and the women’s game is a way for us to invest in the community that has shaped us.

"This is more than branding; it’s about celebrating ambition, nurturing talent, and championing local pride.”

Liam Dooley, CEO of Shrewsbury Town FC, added:

“We’re thrilled to continue our journey with Croud. Their ongoing commitment to both the men’s and women’s teams speaks volumes about their dedication to our club and the Shropshire community.

 In the last two seasons, they have worked closely with us on a season ticket campaign that saw an 11% uplift in season ticket sales in that season, delivered social media training, held women in leadership sessions, and helped organise women’s games at the stadium.

"Partnerships like this help us grow the game, inspire the next generation, and celebrate everything that makes Shrewsbury special.”

Brogan Cook, commercial and financial director of Shrewsbury Town Women FC, commented:

“We are delighted to partner with Croud for the next three seasons.

"With Croud’s digital expertise and commitment to inclusion and local pride, this is a perfect fit for us to build our reach within the community and beyond.

"This collaboration reinforces our shared values and our commitment to connect with fans and inspire the future generation of female footballers… perhaps even some future Lionesses!

"It will be special for us to play in our Croud shirts when we feature at the Croud Meadow this season.“

We look forward to another exciting season and to continuing to work alongside Croud for the upcoming campaign!