Printed programme to continue into 2025/26

Following consultation with our supporters, we are pleased to confirm we will continue producing a printed matchday programme next season.

We’re also excited to announce the launch of a new digital version, aimed at expanding the programme’s reach and offering enhanced opportunities for our sponsors and partners.

Although widely regarded as one of the best in the EFL, declining sales and rising production costs have resulted in our programme operating at a significant loss.

So - like many other clubs - we explored the possibility of discontinuing publication.

However, after consulting with our Fan Engagement Panel and Youth Voice group, it became clear there remains a strong demand among our supporters for a printed programme.

With their input - and with support from Plus2Media and WPG Printers - we’ve made the decision to continue producing one next season, while introducing some small changes aimed at cutting the losses experienced in recent years.

Those savings will be achieved by reducing page numbers and printing fewer copies, ensuring there is much less waste on a matchday.

The cost of the programme is also going to rise slightly, from £3 per issue to £3.50.

Despite some necessary cutbacks, the programme will continue to include all the key content that has made it one of the best in the country - including player interviews, Gaffer’s notes, and updates from our foundation, academy and women’s team.

We’re also pleased to be launching a lighter, digital version, which we hope will allow even more supporters to enjoy the programme's content.

The digital version will also ensure more exposure and greater opportunities for our partners and sponsors.

Fans will be able to get a copy of the digital programme for free by scanning QR codes around the stadium on a matchday.

Shrewsbury Town chief executive Liam Dooley said: “As always, we believe in involving our supporters in key decisions that impact them and we recognise the matchday programme remains an important tradition for many fans.

“Much like our recent work on ticket pricing, supporter buses, open days, and the FanZone, we’ve listened carefully and aimed to find solutions that reflect fan feedback but remain cost effective.

“Thankfully, with the help from our supporters and partners, we have found a solution that we hope will be more commercially viable for this season.

“Alongside the printed edition, we’re also introducing a digital version of the programme. This supports our wider digitalisation efforts and provides even greater measurable value for our partners.

“We hope this joined-up approach strikes the right balance and is welcomed by our supporters.”