Salop’s New Away Kit: Designed by a Fan, Worn by the Team

Shrewsbury Town are delighted to reveal our away kit for the 2025/26 season - designed by talented young Salop fan, Imogen Hill.

The kit is the result of a competition we launched last year, inviting youngsters aged 14 and under to create their dream away strip for the team to wear on the road.

The competition drew hundreds of entries from young fans, with the Shrewsbury Town Foundation also getting 30 schools from across Shropshire involved in the project.

After receiving all the designs, the club created a shortlist of four, which were sent to our retail partners, Oxen.

From there, Oxen selected the winning entry based on creativity and compliance with EFL regulations and started making the bespoke kit.

The final step was to break the exciting news to Imogen.

After contacting her parents, we discovered the teenager - who was 12 when she submitted her design – is part of our Emerging Talent Centre.

Run by the Shrewsbury Town Foundation, the programme supports girls aged 10 to 16 who want to develop their football skills.

Imogen was training at the stadium earlier this week when she received a surprise visit from John Marquis and George Lloyd.

Not only did the two strikers join in with the session, but at the end, they revealed to Imogen she had won the competition - presenting her with the very first version of her winning kit.

A shirt was also gifted to Imogen’s younger sister, Beth, who had also entered the competition.

Shrewsbury Town CEO Liam Dooley said: "We’re always looking for new ways to involve our fans, so thanks to our partnership with Oxen, we were thrilled to launch this competition for a young supporter to design our away kit.

"It was fantastic to see so many young fans take part – and the standard of entries was outstanding. It really was a tough decision.

"Huge congratulations to Imogen, who created a brilliant design that I know the players love - and we hope our fans will too."

You can purchase our new away kit by clicking HERE.