Salop team up with The 12th Man

We are delighted to announce a new partnership with The 12th Man – bringing official replica shirts to the heart of the town centre. 

As part of the collaboration, supporters can now purchase the club’s 2025/26 kits directly from The 12th Man store, located in The Parade shopping centre – making it easier than ever for fans to show their colours and support the team throughout the season.  

The 12th Man has also teamed up with our media team in a sponsorship deal that includes the club’s media car, arrival videos and our popular ‘Media Matchday’ series on TikTok. 

Founded by Salop fan Shaun Owen, The 12th Man is a retro shirt and fan culture store that has gone from strength to strength since opening its doors in December last year. 

Its rapid success led to a move into a larger unit within The Parade just months after opening - and the store has continued to thrive, now welcoming football fans from across the UK and Europe. 

And the store’s popularity has continued to rise ever since, now attracting football fans from not only Shrewsbury, but from across the country and Europe. 

Shrewsbury Town chief executive Liam Dooley said: “We’re thrilled to be working with The 12th Man - not only to give our supporters another way to buy kits, but also to strengthen the club’s presence right in the centre of town. 

“Shaun’s passion for Shrewsbury Town is clear. He’s built something really special with The 12th Man, and we’re proud to collaborate with him both on retail and media projects going forward.” 

Shaun said: “We're delighted to partner with Shrewsbury Town to bring this year's kits into the heart of the town centre. 

"In our opinion, this year's shirts are right up there amongst the best we've had in recent years, so it's great to have them on our rails. 

"We're also delighted to sponsor the media team for the brilliant away day content they always deliver. My lad and I absolutely love our adventures away from home, so this felt like a very natural partnership. 

"We've met a few of the new players now and they seem like a great bunch of lads. We're really looking forward to the season ahead.

"We are all The 12th Man."