
Commercial
Shrewsbury Appoint Steve Maden as Commercial Sales Manager
Shrewsbury Town are pleased to announce the appointment of Steve Maden as commercial sales manager.
Steve, who originally joined the club in 2021, will now lead on delivering the club’s commercial strategy, with a focus on revenue generation, sponsor engagement, and partnership development.
His role includes managing all sponsorship and advertising opportunities, as well as overseeing Sovereign Club membership.
Steve first began working in commercial football roles in 2007.
He has also worked for Sytner BMW and has proudly served as a commercial volunteer at his beloved Madeley Cricket Club since 2014.
Steve said: “This is a job I have always wanted – I'm incredibly proud to be working for Shrewsbury Town.
“I feel, following the appointment of Michael Appleton as head coach, I’m taking on this role at a really exciting time.
“Football offers a unique and powerful platform for businesses.
“We have some outstanding commercial opportunities that can really help companies raise their profile, not just locally in Shrewsbury and Shropshire, but right across the UK.
“I’m looking forward to getting out into the community, connecting with our loyal partners, and welcoming new businesses into the Shrewsbury Town family.
“Our goal is to build long-lasting partnerships that deliver real value - both for the club and the businesses who support us.”
For more information about our sponsorship packages or to discuss commercial opportunities, please contact Steve on 07538 184774 or email steve.maden@shrewsburytown.co.uk

