Club News
Shrewsbury Town Introduce Dynamic Box Pricing
Shrewsbury Town are excited to launch a brand-new hospitality initiative on a trial basis for our upcoming fixture against Grimsby - which kicks off at 7:45pm on Tuesday.
We will become the first club in the EFL to introduce Dynamic Box Pricing for our executive boxes.
At its core, this trial aims to encourage new supporters, local businesses and groups of friends to experience our matchday hospitality, while directly linking what you pay to the team’s performance on the pitch.
And you can do it all for a price heavily reduced from our usual £1,200 + VAT (which includes a three-course meal, half-time refreshments and more).
Outstanding Value From the Outset
A 10-seat Executive Box can be booked at the base price of just £350 + VAT.
That’s the equivalent of:
- · £25 per match ticket, plus
- · £10 for a hot bistro meal per person
This is great value from the outset, offering the perfect opportunity for you, your friends or business colleagues to get together this Christmas - and enjoy football with a twist.
Your executive box package includes
- 10 seats in a second-floor Executive Box
- One-course hot bistro meal
- Official Match Programme
- Team Sheet
- Padded balcony seating directly outside your box
- Dedicated hospitality service throughout the evening
The dynamic part
Once the full-time whistle blows, the final price of your box is adjusted based on Shrewsbury Town’s performance, and then invoiced to the lead booker.
Pricing rules
- Win: + £300
- Draw: + £100
- Lose: + £0
- Plus £100 per Shrewsbury Town goal (every game)
Limited availability: Only One Box
There is only one box available for this dynamic pricing trial. All other executive boxes have already been sold on a seasonal basis, and this Tuesday fixture provides a unique opportunity for us to test this concept using the final remaining box. Once it’s gone - it’s gone.
Why try dynamic pricing?
This concept connects the value of your evening to the team’s effort. You only pay more when the team delivers more — on the pitch and in the atmosphere you experience. It’s unpredictable. It’s exciting. It’s football.
For more info or to book, email: steve.maden@shrewsburytown.co.uk
