In the Loop | Check out our new third shirt now!

Shrewsbury Town are delighted to unveil our third kit for the 2026/27 season - a strip inspired by one of the town's most iconic landmarks.

Predominantly white with powder blue detailing and matching shorts, the shirt takes its inspiration from the River Severn, which almost completely encircles Shrewsbury's historic town centre.

Launched under the strapline 'In the Loop', the subtle pattern across the sleeves reflects the river's distinctive meander, celebrating the unique connection between the club, the town and its heritage.

Our players got their first look at the new strip during yesterday's media day - and the reaction was overwhelmingly positive. We can't wait to see Salop supporters wearing it too.

You can order your Shrewsbury Town 2026/27 third shirt now by clicking the link below.

Or you can buy in store from 10am Friday and across the weekend.

Prices are as follows: Adult - £55 | Junior - £45 | Women - £55 | Toddler - £40